RMA is now Everleap Fertility
Last updated: October 19, 2026
On October 13, 2026, RMA, Boston IVF, Conceptions and six other fertility practices became Everleap Fertility. If you got a reminder text for an "Everleap appointment" and thought it was spam, you're not the only one. Many patients found out from an email, a text, or a sign change on the building.
If you're mid-treatment, this is one more thing you didn’t expect to navigate. Here's what actually changed, what didn't, and how to keep the parts that matter steady.
Everleap Fertility is the new U.S. name for the clinic network formerly called IVI RMA North America, with 60+ locations nationwide. According to Everleap, patients keep the same doctors, patient portal, billing system and insurance coverage. The investment firm KKR closed an 80% stake in Everleap's parent group, IVI RMA (now IVI Institute), in early 2023. RMA of New York and RMA of Texas are separate practices and are not part of Everleap. For Everleap patients, and anyone else looking for support for infertility between appointments, Cove Collective is an online infertility support group — private, app-based, and here 24/7, no matter what clinic you’re with.
Whatever your clinic is called this month, Cove Collective is here for you. Join our online infertility support group free for the first two weeks.
What is Everleap Fertility?
Everleap Fertility is the new U.S. name for IVI RMA North America. It launched on October 13, 2026, and covers 60+ clinic and monitoring locations across the country.
It's a new name, not a new company. These practices have shared a parent behind the scenes for years. RMA merged with Spain's IVI in 2017. Conceptions joined in 2023. Boston IVF followed in early 2024.
The rebrand pulls them all together.
Why does it feel like a big deal?
When your whole life runs on a cycle calendar and you’re already feeling like you’ve lost control, an unexplained change gets your attention. Fast. And you’re not overreacting. Studies of people going through IVF find that feeling supported goes hand in hand with lower anxiety and depression, partly because it builds the resilience treatment asks of you. The things you lean on during treatment aren’t extras. When something changes, you feel it.
Which clinics are now Everleap Fertility?
Everleap lists nine practices that now go by its name:
Boston IVF
RMA Network
Conceptions
Mid Iowa Fertility
Reproductive Care Center
Island Reproductive Services
Ohio Reproductive Medicine
Delaware Institute for Reproductive Medicine
Wilmington Fertility Center
Some things may change over time, so you may keep seeing the old name at your clinic for a while.
Is Boston IVF now Everleap Fertility?
Yes. Boston IVF became part of IVI RMA in early 2024 and is now Everleap Fertility. Everleap says the doctors and nurses aren't changing because of the new name. If you're mid-cycle, the people you interact with at the clinic should be the same people you saw last week.
Is RMA NJ now Everleap Fertility?
Yes. RMA of New Jersey, now known as RMA Network and headquartered in Basking Ridge, is part of Everleap Fertility. No, if you mean RMA of New York or RMA of Texas. More on that below.
Who owns Everleap Fertility?
Everleap Fertility is the U.S. arm of IVI Institute, a Spain-based reproductive medicine group formerly called IVI RMA Global. In early 2023, the investment firm KKR closed its purchase of an 80% stake in that parent company, a deal valued at about $3.25 billion and reported at the time as the largest fertility clinic acquisition ever.
Clinics affiliated with private equity now perform more than half of IVF cycles in the U.S. since 2023. If your clinic is part of a bigger network these days, you have a lot of company. And yes, it’s fine to have feelings about that.
What changes for Everleap patients (and what doesn't)
Here's what Everleap's own Q&A says, translated out of press-release:
Your doctors and nurses: Not changing because of the name.
Your patient portal: Same portal, same login, same records.
Billing: Same system. Your claims may start showing "Everleap Fertility" instead of the name you know.
Insurance: Everleap says the name change doesn't affect coverage. It never hurts to confirm.
Phone numbers: Staying the same unless your clinic tells you otherwise.
The sign out front: Changing eventually - maybe you’ve already noticed. Emails and the website changed first.
Is RMA of New York part of Everleap?
No. There's more than one RMA, and they belong to three different companies.
RMA Network (formerly RMA of New Jersey), headquartered in Basking Ridge, NJ: part of Everleap Fertility.
RMA of New York, the Mount Sinai fertility practice in Manhattan, Brooklyn, Westchester and Long Island: part of US Fertility since 2023. Not Everleap.
RMA of Texas: folded into Aspire Fertility, part of The Prelude Network. Not Everleap.
Why we're spelling this out
Because "RMA" plus "new name" is a search term spiral we know you don’t need.
Questions to ask your fertility clinic after a name change
Not even sure what you should do or think about any of this? As always, we’ve got you.
Can I expect any immediate changes to my upcoming cycle? Dates, monitoring hours, who calls with results: worth asking if you're mid-cycle, monitoring for an upcoming IUI, or prepping for the FET you’re already wound up about.
Do my consents and storage agreements need updating? Embryo, egg and sperm storage paperwork was signed under the old name. Ask whether anything needs re-signing.
Will my statements show the new name, and do I need to contact my insurance company or any of my other providers? Always worth the double-check.
Will there be any changes to donor or surrogacy requirements?
Who's my point person now? Make sure you’ve still got your direct line of contact, including the most updated email address.
Why a fertility clinic name change can feel so unsettling
If you’re feeling some kind of way, we totally get it. In infertility, your clinic is one of the few fixed points. It’s likely something you gave quite a bit of thought to, and it’s something you’re relying on in the deepest and most vulnerable of ways.
The nurse who watched you cry last week. The parking lot you’ve pulled into half-asleep at 6:40am for monitoring. The bills that, if nothing else, confirm to you that you are doing everything in your power to grow your family.
Whether you're doing IUI for male-factor that your partner is shy about sharing with your IRLs, white-knuckling another cycle with DOR, starting over after heartbreaking loss, or looking into donor conception, you've given up control over almost everything else. The clinic was supposed to be the part you got to choose.
So a new name, especially one you learned about from a text message, can feel meaningful, even when they’re telling you nothing has changed. Because it's not really about the logo.
It's about finding out, again, that big decisions were made for you. That's an old feeling for most people in treatment. Now they’ve put it on a sign.
The clinic was never meant to be the constant
Clinics exist to get you through treatment to an ongoing pregnancy. The emotional resources they offer, if they offer these, tend to be counselor referrals or a link to Resolve.
But emotional support during infertility deeply matters. Research consistently finds that the most common reason people stop IVF, even when they have insurance coverage, isn't money or prognosis. It's the emotional toll. Most people going through infertility say it affects their mental health, and fewer than half ever get help for it.
Membership in Cove Collective offers continuity. At Cove you’ll connect on your schedule, as often as you wish, with whom you can share your whole story, from the first SA to the fourth retrieval. We’ve failed cycles. We’ve celebrated the single euploid embryo. Chances are, someone here has been exactly where you are - and you can connect totally anonymously. You never have to show your face.
No nurses in our group chat. By design.
We know there are some fertility support services run by nurses. A nurse can be useful when you need to know whether to take your trigger at 9:15 or 9:30. And that’s why you have one at your clinic.
You don’t need one reading over your shoulder when you need space to process something like a big shift happening at that clinic.
Studies consistently show that what people in treatment want from peer support is someone who's been through the same thing: same diagnosis, same path, same need to stare into space at 8 pm. That's not a clinical credential. It's a lived one.
Your clinic keeps business hours. Your brain doesn't.
Everleap says its network runs more than 21,000 IVF cycles a year. That's about 400 a week, each with its own retrieval-day nerves, fertilization report and, for a lot of them, a two-week wait.
Many clinic locations list their hours as Monday to Friday, 9 to 5, closed weekends. That's 40 of the 168 hours in a week.
Clinics are built for medicine, and medicine keeps business hours. After-hours lines are for medical questions. The two-week wait doesn't keep business hours. Neither does the 11pm symptom googling, or the endless Saturday afternoon after a negative beta.
So the real question was never which name is on the sign. It's who you talk to for the other 128 hours in your week.
Infertility support that stays put when your clinic changes
More and more we’re expecting to see clinics merge. And doctors move. Signs change on a Tuesday with no warning.
Cove Collective was purpose-built for continuity: the same people stick with you, whether you switch clinics, move from IUI to IVF, match with a donor, or take a month off from thinking about any of it. We built Cove with our own experience, backed by research on what fertility patients actually need and want from peer support: moderated, easy to access from your phone, and always available.
Cove Collective is an online infertility support group — private, app-based, and here 24/7. It's peer-led and moderated, and it was built by people who've been through it ourselves. We’re independent from your clinic, and we’ll be here no matter who’s behind your treatment.
→ Try Cove Collective free
Cove isn't a medical provider, and nothing here is medical advice. For questions about your treatment, records, storage or coverage, go straight to your clinic or insurer. Clinic and ownership details are current as of October 14, 2026, and come from public company announcements.
Author Note: Jenn Creacy is a founding team member of Cove Family Co. with years of firsthand experience in online infertility support groups. Her personal infertility experience includes IUI, IVF with poor response, diminished ovarian reserve, and navigating third-party reproduction.
At Cove, she helps nurture steady, thoughtfully designed community spaces that offer ongoing emotional support. Learn more about Cove Collective, our online infertility support group: private, app-based, and here 24/7.
