About Cove

Cove Family Co. was founded by two women who spent years navigating infertility ourselves.

Like most people in treatment, we went looking for emotional support. What we found were scheduled groups and Zoom calls that felt awkward to join — especially on the days you need it most. So like many other folks out there — we didn’t go.

We spent time in open forums and on social media. Connection was deep, but risky. Easy to dip into, but just as easy to leave feeling worse.

Cove Collective came out of that experience. It was built to offer something more usable: online infertility support that’s private, app-based, and here 24/7. We actively tend to this community ourselves, because we know what’s at stake and how life-changing the right support in this season can be.

We are deliberate about what we are building, and committed to getting it right Read more about our journey here, or explore our resources for more honest perspective from founders who have been there.

Join us on the journey.

The Team Behind Cove Collective

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Allie Moise

Founder, Managing Partner

Allie Moise is a founder of Cove Family Co. After years of unexplained infertility, she became a parent through IVF, an experience that shapes her approach to building community for people navigating complex and often non-linear paths to parenthood.

She brings a background in public service and philanthropy, with experience in policy, community building, and program leadership. This work informs Cove’s focus on trust, continuity, and responsible community design.

At Cove, she leads with a focus on trust, continuity, and building something people can actually come back to.

Close-up of a woman with dark brown wavy hair, wearing large tortoiseshell glasses, light makeup with eyeliner, and a light-colored top, smiling softly.

Jenn Creacy

Founding Member

Jenn Creacy is a founding team member at Cove Family Co. Her own lived experience with infertility includes diminished ovarian reserve (DOR) and the pursuit of third-party reproduction.

A longtime leader in online infertility support groups, Jenn also has a background in program management, which informs Cove’s approach to building steady, well-run community spaces that honor the emotional and practical realities of navigating infertility.

At Cove, she’s interested in getting to know you and facilitating genuine companionship: connecting with members, sharing our stories, and making sure you’re not doing this alone.

Cove Collective is backed by years of experience leading online infertility support groups.

We know the impact that access to thoughtful, consistent emotional support has on the experience of infertility.

We saw how often people go without support — not because they don’t need it, but because the options available can feel awkward to join and hard to engage with, especially on the days you don’t have the energy for it.

Cove Collective was created to offer support people actually want to use: a private, app-based peer-led community where people can find understanding, perspective, and connection between appointments and throughout treatment.

How Cove is stewarded

The community is actively moderated by the founders, with a focus on consistency, trust, and connection people can return to over time.

Cove does not provide medical advice and does not replace clinical or mental health care.

It exists to support people between appointments — when most of this experience actually happens.

Join Cove Collective

For clinics and partners

Cove is shared as an optional support resource for patients navigating treatment.

Explore Clinic Partnerships
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What People Have Said About Us

  • A young woman with long blonde hair, blue eyes, and light skin smiling outdoors with trees in the background.

    Katie

    Through Cove, I found friendship amidst the hardest point in my life. No one was measuring whose experience was harder.

  • A woman holding a toddler looking out at a scenic outdoor view of trees and mountains.

    Lilli

    The community was so warm and welcoming that I found myself logging on just to catch up!

  • A woman with shoulder-length brown hair, glasses, and a light blue top smiling outdoors with a blurred natural background.

    Brittney

    I felt comfortable with the Cove team faster than I expected.