Meet Cove Family Co.: Why We Started, What We Believe, and Who We’re Here For

Welcome — we’re glad you found your way here.

If you’re new, Cove Family Co. is the home of Cove Collective, our always-on, text-based infertility support group, designed as a peer-led community. Cove Collective

As people who have navigated infertility and IVF ourselves, and who know firsthand how isolating the process can be, Cove started from what we know to be true: many people don’t struggle because they lack information, but because they’re missing a real emotional outlet for. Between the endless appointments, decisions, waiting, and uncertainty, support is a truly crucial piece of the puzzle, and one that we found lacking when we started out ourselves.

We built Cove Collective to offer something different. Not another appointment. Not another endless rabbit hole of information. A place designed for real engagement and peer support, one that acknowledges both the practical and emotional realities of infertility and IVF.

Support isn’t limited by schedules, geography, or facilitation style. People can engage when they need to, step back when they don’t, and return without starting over or performing their pain in public.

We’re here to create space for real conversation, steady connection, and support on your time. A place where you can slow down, talk things through, and feel less alone in whatever part of this process you’re in. Believe it or not, sometimes it can even be fun.

Why “Cove”?

A cove is a safe and sheltered space teeming with life. We loved the symbolism of that: creating a harbor for families in the making, especially during the many emotionally turbulent moments of an infertility journey.

What We Believe

Comprehensive infertility support has to extend beyond treatment.

Medical care is obviously paramount, but people live in the emotional, relational, and day-to-day realities of infertility in between appointments. Meaningful support is necessary in those in-between spaces. And that’s where Cove Collective, our peer infertility support community, is built to show up.

Peer support works best when it’s intentionally designed.

Shared experience matters. But it becomes truly transformative when access is consistent, the community itself is thoughtfully curated, and people can build on trust over time. We believe peer-led communities should feel constant, not chaotic.

Support should be ongoing, not episodic.

Infertility isn’t a single moment or milestone. It’s a process that unfolds over time, often unevenly. We believe people need support they can return to, whether they’re in active treatment, waiting, deciding what’s next, or simply carrying the emotional weight day-to-day.

People are more than their diagnosis or timeline.

Behind every decision, update, and pause is a whole person. We design everything at Cove to reflect that, prioritizing real connection, respect, and continuity over superficial check-ins or quick fixes.

Who We’re Here For

Cove Collective is for people navigating infertility who are looking for more than information.

We’re for those who’ve done the research, shown up to appointments, and kept going, even (especially) when the emotional side of this started to feel heavier than expected. For people who may be functioning just fine on the outside, but are probably not having a great day.

We’re here for intended parents across many paths to family building—IVF, IUI, TTC, third-party reproduction, and everything in between.

Cove Collective is most especially for people who’ve tried other support and found that it didn’t quite fit. Maybe the meetings were too much social pressure and not enough relief. Maybe the forums felt overwhelming, or the big social media pages felt too much like your neighbor’s cousin might find you and share your personal news. Maybe the “support” just started to feel more exhausting as things stretched on.

If you’re looking for emotional support during infertility that’s ongoing, led by people who’ve been there, and grounded in community understanding, Cove Collective is for you.

Our Team

We’re patients, parents, peer support leaders, and advocates, and we know this world from the inside out. We believe empathy is a skill set and kindness is a strategy.

Meet Jenn: I know firsthand how devastating an unexpected infertility diagnosis can be, how logistically and emotionally complicated exploring third-party reproduction can be, how unexpected impacts like problems at work can unfold during infertility, and how what can turn a day around is being sheltered by your community. That’s what drew me to this work and what keeps me here: helping others feel informed, empowered, and cared for. The person standing next to me at Cove helped me through it, and we want to be here for you, too. 

Meet Allie: After a years-long struggle with unexplained infertility, I became a mom through the scientific marvel of IVF. I am also a professional community-builder, and it’s a privilege to help you grow your family with Cove. I met Jenn through an online infertility forum, and together we went on to co-lead a private support group for infertility, pregnancy, and parenting. Those women held my (virtual) hands through it all, from IVF injection tips to toddler potty training. Their support changed my life, and my goal is to make sure everyone in this community feels that same sense of being seen, supported, and surrounded by community every step of the way.

What’s Next

We’ll be using this space to share real stories, thoughtful takes, and behind-the-scenes insights into the infertility experience. We’re working to build a community where people can feel informed, encouraged, and connected.

So grab a cup of coffee (or tea, or your third Diet Coke of the day — we get it), and stay a while (You can find more peer infertility support group resources by the team at Cove Family Co. here!). We’re really happy you’re here.

More soon,
Jenn & Allie

Author Note: Allie Moise is a founder of Cove Family Co. and a leader in peer infertility support. After years of unexplained infertility, she became a parent through IVF, an experience that informs her work supporting people navigating complex paths to parenthood. At Cove, she helps steward a peer-led infertility support community grounded in trust, continuity, and meaningful connection.

Jenn Creacy is a founder of Cove Family Co. and a long-time leader in peer infertility support, with lived experience navigating infertility and third-party reproduction. At Cove, she helps build steady, thoughtfully designed community spaces that offer ongoing emotional support throughout the family-building journey.

Learn more about Cove Collective, our peer infertility support community.