Expert guidance for surrogacy agencies and family-building organizations.

Agencies today need more than good intentions; they need insight-driven leadership, operational systems that support sustainable growth, and teams that are performing at their highest potential.

Cove Consulting brings together more than 20 years of combined experience in third party reproduction, organizational leadership, program management, and intended parent support to help you streamline operations and elevate client experience to grow sustainably.

We offer your team the same warm, polished support and elevated professionalism we hold ourselves to every day.

You do incredible work and have achieved so much. We can help you build systems to manage it without burning out.

  • You need systems that match your ambition, so you can focus on what matters instead of managing the chaos. We provide modern shared-service and operational support, tailored to your unique needs. 

    • Human resources support

    • Staff training & onboarding design

    • Policy & compliance review

    • Workflow development & documentation

    • Process improvement & automation

    • Client experience mapping

    Whether you’re scaling or streamlining, we help you shape a steadier internal rhythm and build the foundation you need to support the amazing work you do.

  • We’ll just say it: your reputation is the reason people trust you with their dreams - or the reason they go elsewhere. We’ll help you communicate your values clearly, confidently, and authentically.

    • Brand development & messaging

    • Website and content audits

    • Reputation triage and strategy

    • Crisis communication planning

    • Social media strategy & execution

    • Client communication templates (IPs, surrogates, clinics)

    From modernizing your brand voice to repairing trust after difficult cases, we help you present your agency with professionalism and integrity.

  • Our team understands this field from the inside out - as agency leaders, program managers, infertility community organizers, advocates, and intended parents.

    We use that experience to support agencies on the issues that matter most.

    • Surrogate and IP experience audits

    • Program structure evaluation

    • Compensation benchmarking

    • State-by-state journey planning

    • Clinical coordination best practices

    • Ethical framework development

    We provide clear, actionable recommendations with one goal: your success.

  • We don’t have to tell you: running an agency demands emotional intelligence, executive presence, strong decision-making, and tenacity. It’s also, let’s face it, hard work, because your surrogates and your IPs never clock out.

    We offer leadership coaching designed specifically for professionals in third-party reproduction.

    • Founder and director coaching

    • Team communication strategies

    • Conflict navigation

    • Burnout prevention in caregiving roles

    • Hiring guidance for mission-aligned teams

    You’ve built something incredible. We can help you sustain it without the intensity.

  • Marissa Wanigatunga

    With 15 years of experience in the third-party reproduction and surrogacy industry, Marissa has led teams, managed complex cases, and developed best-practice frameworks used across the field today. Her expertise spans clinical operations, program design, and agency leadership, making her one of the most trusted voices in modern surrogacy consulting.

    Jenn Creacy

    With a background in surrogacy program management, Jenn brings a rare operational depth to this work. She brings a founder’s instinct for building systems that actually work: aligned, efficient, and ready for growth, so teams can work with more steadiness and less strain. Her leadership in infertility spaces brings additional insight into client needs, expectations, and the importance of intentional, ethical practice.

    Allie Moise

    Allie’s background in public service and nonprofit consulting brings a practiced ability to support executive leaders in mission-driven organizations through moments of growth and complexity, and to build resilient systems with budget constraints. As an IVF mom and longtime support-group facilitator, she understands the emotional landscape of this work and offers a grounded, human approach to communication and branding. She specializes in elevated messaging and refining organizational structures so they feel aligned, authentic, and clear.

    Together, we offer the depth, insight, and systems support that make the tough parts of this work more manageable.

What We Offer

Let’s Strengthen What You’ve Built

At Cove, we don’t see other agencies as competitors - we see them as collaborators in a shared mission. When we bring energy to this field together, more families grow, surrogates move through their journeys with ease, and agency leaders get to step back from the overwhelm and into a more sustainable rhythm.

Who We Work With

  • Surrogacy agencies (new and established)

  • Agencies in transition, growth, or restructuring

  • Fertility clinics expanding their third-party services

  • Attorneys specializing in ART

  • Family-building nonprofits & support organizations

  • New founders entering the field

Whether you’re navigating rapid growth, refining your services, or addressing challenges, Cove can provide guidance that is both strategic and human-centered.

Actionable, Sustainable Results

We deliver practical recommendations and real assets for your team, not just theoretical reports. Our goal is to help you implement systems that reduce leadership burnout, increase staff efficiency, and ultimately lead to better outcomes for your clients.

If you’re ready to elevate your systems, strengthen your team, ease some growing pains, or deepen your care model, we’d love to talk.

Guidance. Growth. Gathering. Generosity.

The foundation every partner in this ecosystem deserves.

Schedule a Consultation